Your next guest is an AI agent
We are the agentic booking layer for hospitality, on top of every PMS.
Most hotel sites are invisible to AI agents, so bookings fall back to the OTA at a 15–25% cut. Bluerails fixes that.
Your hotel becomes readable, bookable, and payable by agents directly.
No rip-and-replace · Works with every PMS · Every AI agent · Your payment provider
Trusted by hotels getting ready for the agent era
In partnership with
WHY NOW
Marketplaces are dead.
Long live the marketplaces.
For years, being found meant paying an OTA on every booking. Now AI agents go straight to the source and book hotels that are readable, bookable and payable. Bluerails makes yours one of them.
99%
of hotel sites aren't ready for agentic booking
1000s
of agent visits going unseen
<3 min
to see where your property stands
1–5%
fee on a direct agent booking, vs 15–25% via an OTA
| Booked through an OTA | Direct via Bluerails | |
|---|---|---|
| Commission | 15–25% per booking | 1–5% per booking |
| Guest data | Owned by the OTA | Owned by you |
| Payout | Delayed, netted | Through your own payment setup |
| Guest relationship | Theirs | Yours |
| Agent-ready surface | Only their platform | Your own site |
The cost of waiting: Every month your site stays unreadable to agents, that demand keeps routing through the OTA, and you keep paying commission on guests who tried to reach you first.
HOW IT WORKS
The full booking lifecycle, on top of your stack
Agents don’t just find your hotel. They book, manage and pay for stays, inside the systems you already run.
Discover
AI agents find your hotel and understand your rooms, rates and availability, with personalised offers for each guest.
Book
Agents complete real bookings directly in your PMS, inside the rates and rules you set. No OTA in the middle.
Manage
Upgrades, extras, changes, cancellations and refunds, handled after the booking just like at your front desk.
Settle
Agent bookings are paid through your existing payment setup, and refunds flow back the same way.
WHO IS IT FOR
Built for every kind of property
Boutique hotels
Hotel groups & chains
Resorts & serviced apartments
Independent stays
Whether you run one boutique property or a hundred, Bluerails plugs into the site and booking flow you already have.
Running a PMS or hotel-tech platform? See PMS partners →·Building an AI agent? See For agents →
FOR HOTELS · THE OTA MATH
What are OTAs really costing you?
Every booking through an OTA, e.g. Booking.com, Expedia, HRS hands over 15–25% in commission.
Estimate what you’re paying today and what you could keep by winning the booking direct.
WHAT PEOPLE ARE SAYING
Hotels are already getting ready
"We already see significant traffic from AI, and are preparing to capture the demand directly and decrease our dependency on marketplaces."
- Hotel chain headquartered in Berlin
"We already see significant traffic from AI, and are preparing to capture the demand directly and decrease our dependency on marketplaces."
"Full transparency, real results. Bluerails made Magnum Villa visible to AI agents and showed us proof of every single change."
"We were surprised to find out how invisible we were to AI. Bluerails showed us exactly where we stood and gave us a clear path to fix it."
"We already see significant traffic from AI, and are preparing to capture the demand directly and decrease our dependency on OTAs."
"Full transparency, real results. Bluerails made Magnum Villa visible to AI agents and showed us proof of every single change."
"We were surprised to find out how invisible we were to AI. Bluerails showed us exactly where we stood and gave us a clear path to fix it."
"We already see significant traffic from AI, and are preparing to capture the demand directly and decrease our dependency on marketplaces."
"Full transparency, real results. Bluerails made Magnum Villa visible to AI agents and showed us proof of every single change."
"We were surprised to find out how invisible we were to AI. Bluerails showed us exactly where we stood and gave us a clear path to fix it."
FAQ
Frequently asked questions
Are you a channel manager or an OTA?
Does this replace my PMS, booking engine, channel manager or payment provider?
How does this work with Booking.com and Expedia?
What does an agent booking actually look like?
How do I get paid?
How is this different from SEO?
How much does it cost?
Do I have to use Bluerails payments?
Every hotel, bookable by every AI agent.
Whether you run a hotel, a PMS or an AI agent, we’ll show you how Bluerails fits your stack.
