Your next guest is an AI agent
Travellers are handing the search and the booking to AI agents. Right now those agents can't read most hotel sites — so they fall back to the OTA, and you pay 15–25% for a guest who was already yours. Bluerails makes your hotel readable, bookable, and payable by agents, so the booking lands on your site instead.
No rip-and-replace · Works with your existing booking engine · Free agent-readiness score in under 3 minutes
Trusted by independent hotels and groups across Europe (see logo wall below)
Trusted by hotels getting ready for the agent era
What are OTAs really costing you?
Every booking through Booking.com or Expedia hands over 15–25% in commission.
Estimate what you're paying today — and what you could keep by winning the booking direct.
WHY NOW
Marketplaces are dead.
Long live the marketplaces.
For years you needed an OTA to be found and to get paid — and you paid for it on every booking. That era is ending. AI agents now go straight to the source, comparing and booking properties that are readable, actionable, and payable. Bluerails makes your hotel one of them, so you capture demand directly and reduce your dependency on the portals.
99%
of hotel sites aren't ready for agentic booking
1000s
of agent visits going unseen
<3 min
to see where your property stands
0%
OTA commission on a direct agent booking
| Booking via an OTA | Direct via Bluerails | |
|---|---|---|
| Commission | 15–25% per booking | 0% |
| Guest data | Owned by the OTA | Owned by you |
| Payout | Delayed, netted | Direct EUR via SEPA |
| Guest relationship | Theirs | Yours |
| Agent-ready surface | Only their platform | Your own site |
The cost of waiting: Every month your site stays unreadable to agents, that demand keeps routing through the OTA — and you keep paying commission on guests who tried to reach you first.
HOW IT WORKS
Agent-ready in four steps
Four things that make your hotel work for agents, not just human browsers.
Agent Identity
See which AI agents are already shopping your rooms, how often, and whether they can recognise you.
Agent Readability
Expose your rates, availability, and room types so agents understand your inventory — drop-in files and tags, ready to ship.
Checkout Execution
Let an agent complete a real booking on your site, inside the rules you set — every time.
Global Settlement
Get paid cleanly in EUR via SEPA and global corridors. No OTA payout delay.
WHO IS IT FOR
Built for every kind of property
Boutique hotels
Hotel groups & chains
Resorts & serviced apartments
Independent stays
Whether you run one boutique property or a hundred, Bluerails plugs into the site and booking flow you already have.
WHAT YOU GET VS. WHAT YOU PAY
Pricing that grows as agents do
Start by getting found. Add commerce and payments when you're ready.
Available now
Visibility
Free to start, then €119/mo
€99/mo billed annually
Get found and read by AI travel agents.
Action
Talk to us
Let agents book on your site, not just read it.
Settlement
Coming soon
Get paid by agents, in whatever shape it takes.
WHAT PEOPLE ARE SAYING
Hotels are already getting ready
"We already see significant traffic from AI, and are preparing to capture the demand directly and decrease our dependency on marketplaces."
- Hotel chain headquartered in Berlin
"We already see significant traffic from AI, and are preparing to capture the demand directly and decrease our dependency on marketplaces."
"Full transparency, real results. Bluerails made Magnum Villa visible to AI agents and showed us proof of every single change."
"We were surprised to find out how invisible we were to AI. Bluerails showed us exactly where we stood and gave us a clear path to fix it."
"We already see significant traffic from AI, and are preparing to capture the demand directly and decrease our dependency on marketplaces."
"Full transparency, real results. Bluerails made Magnum Villa visible to AI agents and showed us proof of every single change."
"We were surprised to find out how invisible we were to AI. Bluerails showed us exactly where we stood and gave us a clear path to fix it."
"We already see significant traffic from AI, and are preparing to capture the demand directly and decrease our dependency on marketplaces."
"Full transparency, real results. Bluerails made Magnum Villa visible to AI agents and showed us proof of every single change."
"We were surprised to find out how invisible we were to AI. Bluerails showed us exactly where we stood and gave us a clear path to fix it."
Frequently asked questions
Does this replace my booking engine, channel manager, or PMS?
How does this work with Booking.com and Expedia?
What does an agent booking actually look like?
How do I get paid?
How is this different from SEO?
How much does it cost?
See where your hotel stands with AI agents
